Baseline and Potential Studies

Baseline and Potential Studies

AEG's comprehensive approach to developing baseline and potential studies delivers objective, thorough and actionable market insight by sector, segment, end-use, and technology. We use these results to develop targeted recommendations and to inform our clients’ program design.

An essential component of any DSM Plan is the assessment of the magnitude of energy savings or demand reduction available in a given service territory. This determination is generally performed by conducting energy efficiency baseline and potential studies. Program design and budget allocation decisions are based on the results of such studies.

Depending on our clients' needs, we can help them identify overall energy efficiency market potential and key measures in target segments. We offer detailed characterization of energy use in the base year, quantified impacts of appliance standards and building codes, identification of naturally occurring conservation, a DSM potential simulation tool for on-going investigation, and sensitivity analysis. We can also undertake customized planning and forecasting for a utility's unique specifications—for example, we can help our clients understand how much of the difference in projected versus actual sales were due to weather or forecast error, or help forecast DG and EV impacts on an annual, monthly, or hourly basis.

AEG is experienced in developing baselines using both primary data collection techniques and secondary sources. Primary research includes customer surveys where a combination of techniques is deployed to capture data at the end-use level from customer premises. These techniques include customer surveys (mail, telephone, on-line) and actual in-field audits of customer facilities. The use of data from secondary sources is also common practice. We have developed secondary data using published data from other studies and from governmental (e.g., Department of Energy) web sites.