AEG TO DEVELOP A COMPREHENSIVE MARKETING DATA WAREHOUSE FOR LIPA

Long Island Power Authority (LIPA) and Keyspan Energy has selected AEG to develop a comprehensive Marketing Data Warehouse that will consollidate and make accessible the vast amount of customer program data across the organization.

AEG, with its strategic ally GRT Corp., have been charged with developing detailed requirements for the datamarts, interfacing with the Keyspan Energy IT team to associate the data with existing customer and demographic data, and developing ETL (Extract, Transform and Load) and the Business Intelligence platform.